Why database management can make or break your business

Like it or not, all businesses now rely on their data and infrastructure for everything they do. The database is at the heart of any organization, regardless of sector. It contains everything you need to function: customer’s personal details, orders, leads, projects, employee information – the list goes on. So, when there are problems with your databases, it impacts all other aspects of the business. By neglecting database management, your company is taking a serious risk. There’s also a high chance you’re wasting money on infrastructure and jeopardising future growth. Can your business afford to ignore it?

The price you pay for poor database management

Expensive downtime
98% of organizations say a single hour of downtime costs them over $100,000. For enterprise organizations, this figure increases to $1-5 million per hour! Of course, every business is different, but once you’ve considered the loss of financial transactions, staff productivity, etc. you can see how the figures stack up. On top of that, the cost per hour is increasing, as more of our work relies on interconnected systems.

Loss of reputation
There are only so many times a client will try to make a transaction before giving up and going elsewhere. Repeated outage is not just unprofessional – it can risk you losing customers if it happens often enough.

Fines
SLAs, regulatory breaches, industry fines. Whether you have any explicitly linked to downtime or not, the effect on services can be detrimental enough to trigger a breach.

Loss of productivity
If staff can’t access the information they need to work, there’s not much they can do.

High running costs
How much are you paying for infrastructure you don’t need? If the IT team don’t have the capacity or experience to routinely make improvements to the server estate, then the answer is almost certainly too much.

The benefits of good database management

Leaner, faster working
By speeding up your databases, you’ll help to reduce everything above leaving you with a quick, more effective foundation on which to run your business.

Happy customers, and more of them
Your customers will not only be happier with your faster services, but you’ll have the capacity to complete more sales through your new faster transactions, growing your business significantly.

Saving serious money
By making your existing infrastructure work harder, you’re less likely to need to buy or lease new hardware. Even better, you might be able to cut down what you’re using. One Aireforge customer reduced the servers needed for their work from 64 to 1 by using the application, saving them over $1 million.

Business growth
Imagine all the things your business could achieve with a faster, more efficient database, increasing your sales and more productive teams?

How we help
Our database management tool Aireforge Studio makes improvements to your servers easy. Designed for IT teams, the application analyzes your servers and makes recommendations on how you can improve efficiency, stability and security.

We give you what you need to make the changes, so busy teams can take advantage of the latest industry knowledge without spending hours researching them. All advice is linked to supporting articles making the process transparent, giving you the confidence you need to make changes to your invaluable systems.

Do you want to make drastic improvements to your business through effective database management? Send me an email at gillian@aireforge.com and I’ll be in touch.